Posted by Agnivo Niyogi
In his new book ‘Work, Workers and Workplaces’ author Parthajeet Sarma uses references from psychology, human evolution and science to give us an essence of this evolution of work and workplaces. He bats for a system which looks beyond textbook theories. He details how technology will be a major player in the days to come.
If one were to look up the meaning of work in a dictionary, the traditional definition would be ‘activity involving mental or physical effort done in order to achieve a result.’ I have been ‘working’ for the last eight years now and over the years, I have worked at different establishments – startups, big establishments and the media. ‘Work culture’ has undergone a sea change from what it was even a decade ago, and technology has played a major role.
One of the major disruptive factors in the past few years, in the sphere of business, has been social media. Innovation is the key word. Fresh ideas, new methods of tapping markets and a paradigm shift in services sector – all this has been made possible by technology. Brands now even look to social media for recruiting potential workers.
Disruptive technology is here to stay, and businesses will have to adapt to technology to stay relevant. The world is at a crossroads where we are slowly moving towards a technology-driven office space. The very meaning of work has changed for modern day workers where the workplace is no more a physical space. The new workplace is a blended space of the physical and the digital.
Company jargons like efficiency, productivity, targets are acquiring a new meaning with the passage of time. Focus of most companies is on ideas – the quality of work, instead of quantity. Blended workplace is the starting point of innovation for organizations that believe in innovation.
Today, businesses are looking to automate most processes. They don’t want to invest in getting people for performing repetitive drudgery, which can be done by machines. Humans are sought for performing tasks which machines cannot do, thinking for example.
The definition of a ‘job’ is thus changing, and those who fail to keep up with the ever-evolving ecosystem, will miss the bus.
My Rating: 4/5 stars
P.S. The review copy of the book was provided by the author.
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